Airtable vs Dovetail
Detailed comparison of capabilities, integrations, pricing, and governance
79/100
Airtable
Airtable — project management with Database-first PM with AI assistants.
Quick Verdict
Airtable excels at project management and large teams with a score of 79/100.
79/100
Dovetail
Dovetail — AI-powered research repository with transcription, theme detection, and customer intelligence dashboards.
Quick Verdict
Dovetail excels at research repository and customer intelligence with a score of 79/100.
Capabilities & Controls
| Aspect | Airtable | Dovetail |
|---|---|---|
| Agile Fit | 3/5 | 4/5 |
| Kanban Fit | 4/5 | 3/5 |
| Waterfall Fit | 3/5 | 3/5 |
| AI Depth (avg) | 3.2/5 | 4.0/5 |
| Founded | 2012 | 2017 |
Core Features Comparison
Airtable Features
- Database-first PM with AI assistants
- Generate custom apps and interfaces from natural language
- Summarization, classification, and information extraction
- Automations and role-based permissions
Dovetail Features
- AI-powered research repository automatically transcribes calls, identifies themes, extracts key quotes, and organizes customer insights into a searchable source of truth
- Virtual Expert AI acts as a customer advocate embodying all collected research data, providing instant answers during brainstorming, testing, or strategy sessions
- AI Agents autonomously send Voice of Customer summaries, flag emerging issues, and post early-warning alerts to Slack, Teams, or email
- Customer intelligence dashboards with segments visualize sentiment, competitor mentions, and feature themes filtered by revenue, plan, region, or account
Pricing & Value Analysis
| Aspect | Airtable | Dovetail |
|---|---|---|
| Pricing Model | per-seat | per user, tiered |
| Free Tier | Yes | Yes |
| Free Tier Limits | Up to 1000 records per base, 1GB attachments, 100 automations/month | 1 project, 1 channel, basic AI summaries, limited AI chat |
| Starting Paid Price | $20/user/month | — |
| Pricing URL | View Airtable Pricing | View Dovetail Pricing |
| Overall Score | 79/100 | 79/100 |
| Best For | Project Management, Large Teams | Research Repository, Customer Intelligence, Insight Democratization |
Best Use Cases
Airtable Excels At
- Project planning and delivery
Dovetail Excels At
- Project planning and delivery
Integrations & Governance
| Category | Airtable | Dovetail | Winner |
|---|---|---|---|
| Integrations | Robust | Robust | Tie |
| Governance | Enterprise | Enterprise | Tie |
| Overall Score | 79/100 | 79/100 | Tie |
The Bottom Line
Both Airtable and Dovetail are capable AI PM tools. Airtable scores higher and is stronger for project management and large teams.
Choose Airtable if: you prioritize project management and large teams and prefer its specific approach.
Choose Dovetail if: you prioritize research repository and customer intelligence and prefer its specific approach.