Zonka Feedback
Zonka Feedback — voice-of-customer and Customer Experience (CX) automation platform with AI thematic analysis, sentiment detection, and Insights Assistant for product managers running NPS, CSAT, and CES programs across web, mobile, and offline channels.
Why We Picked Zonka Feedback
Zonka splits its platform into Feedback Management (volume-based) and AI Feedback Intelligence (credits-based) — buy them bundled or separately. Insights Assistant answers natural-language questions across all feedback. ISO 27001:2022, HIPAA, GDPR certified. India-based (Gurgaon), 27-person team, $3.4M revenue. Strong fit for CX-formalized teams running multi-channel programs.
Key Features
- Capture feedback via web, in-app, mobile SDK, kiosk, email, SMS, and QR code
- Run AI thematic analysis, sentiment, and entity extraction on responses
- Ask Insights Assistant natural-language questions about feedback patterns
- Track Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES)
- Detect impact of themes on key CX metrics via Impact Analysis
- Sync to Salesforce, HubSpot, Zendesk, Jira, Slack, and 20+ integrations
Specifications
| Core Competency | NPS/CSAT/CES Tracking, Multi-Channel Feedback, AI Sentiment Analysis, Real-time Voice of Customer |
|---|---|
| Founded | 2014 |
| Funding | Bootstrapped / Profitable |
| Certifications | ISO 27001:2022, HIPAA, GDPR |
| Pricing Model | custom (volume-based for Feedback; credits-based for AI Intelligence) |
| Team Size | Small, Mid, Large |
Trust & Credibility
Founded: 2014 (12 years in operation)
Funding: Bootstrapped / Profitable
Team Size: 11-50 employees
Security & Compliance: ISO 27001:2022 HIPAA GDPR
Best For
Methodology Fit
How well Zonka Feedback supports each PM methodology, scored 1-5 based on feature depth and template availability. Zonka Feedback is strongest for Agile teams (4/5).
| Methodology | Score | Fit |
|---|---|---|
| Agile | 4/5 | |
| Kanban | 3/5 | |
| Waterfall | 4/5 | |
| Hybrid | 4/5 | |
| SAFe | 3/5 |
AI Capability Depth
How deep Zonka Feedback's AI goes across five key dimensions, scored 1-5 based on feature analysis. Zonka Feedback is strongest in workflow automation and has the most room to grow in agentic ai.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 4/5 | |
| Predictive Analytics | 3/5 | |
| Content Generation | 3/5 | |
| Natural Language | 4/5 | |
| Agentic AI | 3/5 |
Use Cases
- Run multi-channel NPS programs across web, mobile SDK, email, and kiosk
- Apply AI thematic analysis to thousands of open-ended feedback responses
- Ask Insights Assistant natural-language questions about CX trend shifts
- Track theme-level Impact Analysis on overall NPS and CSAT scores
- Trigger Jira tickets and Slack alerts on negative feedback in real time
Pros & Cons
Pros
- Capture feedback via web, in-app, mobile SDK, kiosk, email, SMS, and QR code
- Run AI thematic analysis, sentiment, and entity extraction on responses
- Ask Insights Assistant natural-language questions about feedback patterns
- Track Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES)
Cons
- Limited advanced features compared to competitors
- Smaller user community and resources
Zonka Feedback Pricing (May 2026)
Pricing model: custom (volume-based for Feedback; credits-based for AI Intelligence)
| Plan | Price | Includes |
|---|---|---|
| Trial | $0/14 days |
|
| Feedback Management | Custom/volume-based |
|
| AI Feedback Intelligence | Custom/credits-based |
|
| Bundle | Custom/custom |
|
What AI features does each tier include?
| Free | Trial only |
| Paid | Thematic analysis, sentiment, entity extraction, Insights Assistant |
| Enterprise | Impact Analysis, custom AI capacity, dedicated success, advanced integrations |
Pricing verified May 2026. Visit Zonka Feedback pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Zonka Feedback pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Zonka Feedback suits focused use cases; compare against higher-scoring options if you need breadth.
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Frequently Asked Questions About Zonka Feedback
What is Zonka Feedback?
Zonka Feedback is an AI-powered product management platform that provides capture feedback via web, in-app, mobile sdk, kiosk, email, sms, and qr code. It scores 71/100 in our expert analysis and is best for nps/csat/ces tracking, multi-channel feedback, ai sentiment analysis.
How much does Zonka Feedback cost?
Zonka Feedback has a free tier available, with paid plans starting from Custom (volume-based). Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is Zonka Feedback worth it?
Zonka Feedback scored 71/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for nps/csat/ces tracking, multi-channel feedback, ai sentiment analysis. Teams outside that profile may find better fit with alternatives.
Who is Zonka Feedback best for?
Zonka Feedback is best for nps/csat/ces tracking, multi-channel feedback, ai sentiment analysis. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — Zonka Feedback's strongest dimensions align with these audiences.
What are the best alternatives to Zonka Feedback?
The top alternatives to Zonka Feedback are ClickUp, Klaviyo, Teikametrics — each scored in our directory for direct comparison.