Vibe
Vibe — self-serve Connected TV (CTV) and OTT advertising platform that growth-PMs and product marketing teams use to launch streaming TV campaigns from $50/day with AI-powered hyper-targeting and household-level measurement.
Why We Picked Vibe
Vibe (founded 2022 by Arthur Quérou and Frank Tetzlaff; reached $100M revenue run rate in under 2 years; closed $50M Series B in late 2025 led by Hedosophia at $410M valuation) is the leading self-serve CTV ad platform for SMBs and performance marketers. Pricing starts at $50/day with no commitment. CPM range $15-$35; budgets $50-$100K/campaign produce 143K-333K impressions and 28K-108K unique households. Used by PMs running streaming TV launches, brand awareness, and performance CTV.
Key Features
- Run self-serve CTV and OTT ad campaigns from $50/day
- Target by interest, socio-demographic, geo, and email lists
- Use Vibe Studio for creative production and A/B testing
- Bid manually or automatically with AI optimization
- Track delivery, impressions, and unique households reached
- Set up campaigns in 5 minutes with no commitment
Specifications
| Core Competency | Self-Serve CTV Ads, Streaming Brand Awareness, Performance CTV Campaigns, Hyper-Targeted TV Reach |
|---|---|
| Founded | 2022 |
| Funding | Series B |
| Certifications | GDPR |
| Pricing Model | auction-based (CPM); no commitment; budget $50-$100K |
| Team Size | Small, Mid, Large |
Trust & Credibility
Founded: 2022 (4 years in operation)
Funding: Series B
Team Size: 51-200 employees
Security & Compliance: GDPR
Best For
Methodology Fit
How well Vibe supports each PM methodology, scored 1-5 based on feature depth and template availability.
| Methodology | Score | Fit |
|---|---|---|
| Agile | 3/5 | |
| Kanban | 3/5 | |
| Waterfall | 3/5 | |
| Hybrid | 3/5 | |
| SAFe | 3/5 |
AI Capability Depth
How deep Vibe's AI goes across five key dimensions, scored 1-5 based on feature analysis. Vibe is strongest in workflow automation and has the most room to grow in natural language.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 5/5 | |
| Predictive Analytics | 4/5 | |
| Content Generation | 3/5 | |
| Natural Language | 3/5 | |
| Agentic AI | 4/5 |
Use Cases
- Run a streaming TV brand awareness launch from $50/day
- Target households via email lookalikes and demographic overlays
- A/B test CTV creative variants in Vibe Studio
- Measure household-level reach and conversion against ad spend
- Launch a CTV performance campaign in under 5 minutes
Pros & Cons
Pros
- Run self-serve CTV and OTT ad campaigns from $50/day
- Target by interest, socio-demographic, geo, and email lists
- Use Vibe Studio for creative production and A/B testing
- Bid manually or automatically with AI optimization
Cons
- Smaller user community and resources
- Free tier includes usage restrictions
Vibe Pricing (May 2026)
Pricing model: auction-based (CPM); no commitment; budget $50-$100K
| Plan | Price | Includes |
|---|---|---|
| Self-Serve | $50/day minimum |
|
| Custom Budget | Custom |
|
What AI features does each tier include?
| Free | Not available |
| Paid | Self-serve CTV campaigns, AI targeting, creative tools, household measurement |
| Enterprise | Managed services and custom volume contracts |
Pricing verified May 2026. Visit Vibe pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Vibe pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Vibe suits focused use cases; compare against higher-scoring options if you need breadth.
PM Reviews & Ratings
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Frequently Asked Questions About Vibe
What is Vibe?
Vibe is an AI-powered product management platform that provides run self-serve ctv and ott ad campaigns from $50/day. It scores 78/100 in our expert analysis and is best for self-serve ctv ads, streaming brand awareness, performance ctv campaigns.
How much does Vibe cost?
Vibe starts at $50/day (no commitment). Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is Vibe worth it?
Vibe scored 78/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for self-serve ctv ads, streaming brand awareness, performance ctv campaigns. Teams outside that profile may find better fit with alternatives.
Who is Vibe best for?
Vibe is best for self-serve ctv ads, streaming brand awareness, performance ctv campaigns. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — Vibe's strongest dimensions align with these audiences.
What are the best alternatives to Vibe?
The top alternatives to Vibe are ClickUp, Klaviyo, Teikametrics — each scored in our directory for direct comparison.