Tie
Tie (formerly Revenue Roll) — real-time B2C identity resolution platform that growth-PMs and product marketing teams use to de-anonymize up to 90% of website visitors and grow opted-in email lists.
Why We Picked Tie
Tie (formerly Revenue Roll, founded 2022 in NYC, $1.5M pre-seed; surpassed $1M ARR by end of 2023) is a B2C identity resolution platform. Maps 280M+ U.S. consumers with 400+ attributes and 250+ demographic insights. Operates a double opt-in framework (on-site + partner-network) to stay compliant. Average customer ~$5K. Used by ecommerce brands rebuilding attribution after iOS pixel-tracking changes. Pricing custom; contact sales.
Key Features
- De-anonymize up to 90% of website visitors with double opt-in compliance
- Map 280M+ U.S. consumers with 400+ identifying attributes
- Enrich profiles with 250+ demographic insights per visitor
- Sync identified visitors into ESPs, ad platforms, and CRMs
- Operate compliant identity matching via on-site and partner-network opt-in
- Power email-list growth and post-iOS-update attribution
Specifications
| Core Competency | B2C Visitor Identification, Email List Growth, Post-Cookie Attribution, Lookalike Audience Building |
|---|---|
| Founded | 2022 |
| Funding | Pre-Seed / Seed |
| Certifications | GDPR |
| Pricing Model | custom contracts; average customer ~$5K |
| Team Size | Mid, Large |
Trust & Credibility
Founded: 2022 (4 years in operation)
Funding: Pre-Seed / Seed
Team Size: 11-50 employees
Security & Compliance: GDPR
Best For
Methodology Fit
How well Tie supports each PM methodology, scored 1-5 based on feature depth and template availability.
| Methodology | Score | Fit |
|---|---|---|
| Agile | 3/5 | |
| Kanban | 3/5 | |
| Waterfall | 3/5 | |
| Hybrid | 3/5 | |
| SAFe | 3/5 |
AI Capability Depth
How deep Tie's AI goes across five key dimensions, scored 1-5 based on feature analysis. Tie is strongest in workflow automation and has the most room to grow in content generation.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 4/5 | |
| Predictive Analytics | 4/5 | |
| Content Generation | 2/5 | |
| Natural Language | 3/5 | |
| Agentic AI | 3/5 |
Use Cases
- De-anonymize ecommerce site visitors and grow the opted-in email list
- Rebuild attribution after iOS pixel-tracking and ATT changes
- Sync enriched visitor profiles into Klaviyo, Postscript, and Attentive
- Build lookalike audiences from identified visitor cohorts
- Enrich existing CRM records with demographics and contact info
Pros & Cons
Pros
- De-anonymize up to 90% of website visitors with double opt-in compliance
- Map 280M+ U.S. consumers with 400+ identifying attributes
- Enrich profiles with 250+ demographic insights per visitor
- Sync identified visitors into ESPs, ad platforms, and CRMs
Cons
- Limited advanced features compared to competitors
- Smaller user community and resources
Tie Pricing (May 2026)
Pricing model: custom contracts; average customer ~$5K
| Plan | Price | Includes |
|---|---|---|
| Pilot | Custom/month |
|
| Growth | Custom/month |
|
| Enterprise | Custom |
|
What AI features does each tier include?
| Free | Not available |
| Paid | Visitor identification, enrichment, double opt-in framework, ESP/CRM activation |
| Enterprise | Custom volume, advanced enrichment, dedicated CSM |
Pricing verified May 2026. Visit Tie pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Tie pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Tie suits focused use cases; compare against higher-scoring options if you need breadth.
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Frequently Asked Questions About Tie
What is Tie?
Tie is an AI-powered product management platform that provides de-anonymize up to 90% of website visitors with double opt-in compliance. It scores 75/100 in our expert analysis and is best for b2c visitor identification, email list growth, post-cookie attribution.
How much does Tie cost?
Tie starts at Custom. Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is Tie worth it?
Tie scored 75/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for b2c visitor identification, email list growth, post-cookie attribution. Teams outside that profile may find better fit with alternatives.
Who is Tie best for?
Tie is best for b2c visitor identification, email list growth, post-cookie attribution. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — Tie's strongest dimensions align with these audiences.
What are the best alternatives to Tie?
The top alternatives to Tie are Hello Bar & Subscribers, ClickUp, Klaviyo — each scored in our directory for direct comparison.