Softr
Softr is the no-code business app and client portal builder loved by 1M+ teams (Make.com, NBA, Google, Netflix, UPS, MIT, Stripe, Clay) — combining built-in databases, workflow automation, AI app builder, and 30+ integrations including Airtable, Notion, Google Sheets, OpenAI, and Anthropic.
Why We Picked Softr
Softr (founded 2019/2020 by Mariam Hakobyan and Artur Arsenyan; raised $2.85M+ across pre-seed and seed) is the no-code app and portal builder used by 1M+ teams including NBA, Google, Netflix, UPS, MIT, Stripe, and Clay. PM use cases: building customer portals for self-serve onboarding, internal tools tied to Airtable/Notion data, and PM-owned dashboards. SOC 2 Type II certified with 99.9% uptime SLA. Basic at $49/month covers 20 app users; Professional at $139/month covers 100 users with API access.
Key Features
- Build internal tools and client portals via drag-and-drop AI App Builder
- Use built-in databases or connect Airtable, Notion, Google Sheets, SQL, Supabase
- Automate workflows with conditional logic and 30+ integrations
- Create forms with data collection and conditional routing
- Convert apps to mobile (PWA) for field teams
- Connect AI models (OpenAI, Anthropic, Gemini) for in-app intelligence
Specifications
| Core Competency | Client Portals, Internal Tools, PM-Built Apps, Customer-Facing Apps |
|---|---|
| Founded | 2019 |
| Funding | Seed |
| Certifications | SOC 2 Type II, GDPR |
| Pricing Model | tiered subscription with AI-credit add-ons |
| Free Tier | Available |
| Team Size | Small, Mid, Large |
Trust & Credibility
Founded: 2019 (7 years in operation)
Funding: Seed
Team Size: 51-200 employees
Security & Compliance: SOC 2 Type II GDPR
Best For
Methodology Fit
How well Softr supports each PM methodology, scored 1-5 based on feature depth and template availability. Softr is strongest for Agile teams (4/5).
| Methodology | Score | Fit |
|---|---|---|
| Agile | 4/5 | |
| Kanban | 3/5 | |
| Waterfall | 2/5 | |
| Hybrid | 4/5 | |
| SAFe | 2/5 |
AI Capability Depth
How deep Softr's AI goes across five key dimensions, scored 1-5 based on feature analysis. Softr is strongest in workflow automation and has the most room to grow in predictive analytics.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 4/5 | |
| Predictive Analytics | 3/5 | |
| Content Generation | 4/5 | |
| Natural Language | 4/5 | |
| Agentic AI | 4/5 |
Use Cases
- Building self-serve customer portals tied to Airtable or Notion data
- Spinning up internal tools (admin dashboards, ops tracking) without engineering
- Creating PM-owned dashboards that aggregate cross-tool product data
- Building beta-program portals for early-access customer cohorts
- Launching customer-facing apps with AI-powered features (OpenAI, Claude, Gemini)
Pros & Cons
Pros
- Build internal tools and client portals via drag-and-drop AI App Builder
- Use built-in databases or connect Airtable, Notion, Google Sheets, SQL, Supabase
- Automate workflows with conditional logic and 30+ integrations
- Create forms with data collection and conditional routing
Cons
- Feature set smaller than industry leaders
- Integration capabilities may be limited
Softr Pricing (May 2026)
Pricing model: tiered subscription with AI-credit add-ons
| Plan | Price | Includes |
|---|---|---|
| Free | $0/forever |
|
| Basic | $49/month |
|
| Professional | $139/month |
|
| Business | $269/month |
|
| Enterprise | Custom |
|
What AI features does each tier include?
| Free | 5 AI credits/month |
| Paid | 10-100 AI credits/month, full integrations on Business |
| Enterprise | Custom AI credits, SSO, audit logs, dedicated success |
Pricing verified May 2026. Visit Softr pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Softr pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Softr offers balanced capabilities and value; evaluate fit against your workflows.
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Frequently Asked Questions About Softr
What is Softr?
Softr is an AI-powered product management platform that provides build internal tools and client portals via drag-and-drop ai app builder. It scores 80/100 in our expert analysis and is best for client portals, internal tools, pm-built apps.
How much does Softr cost?
Softr has a free tier available, with paid plans starting from $49/month (Basic). Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is Softr worth it?
Softr scored 80/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for client portals, internal tools, pm-built apps. Teams outside that profile may find better fit with alternatives.
Who is Softr best for?
Softr is best for client portals, internal tools, pm-built apps. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — Softr's strongest dimensions align with these audiences.
What are the best alternatives to Softr?
The top alternatives to Softr are Glide, Assembly, ClickUp — each scored in our directory for direct comparison.