Productboard for Product Owners

Product Owners Workflow with Productboard

Here's how Product Owners can integrate Productboard into their daily workflow:

1. Step 1: Collect and organize customer feedback using the Insights board—tag each note with relevant features, customer segments, and themes to build an evidence base for prioritization decisions.
2. Step 2: Score and rank features on the prioritization matrix using weighted criteria like user impact, strategic value, and implementation effort, then review the resulting priority order with stakeholders.
3. Step 3: Build and share a roadmap by dragging prioritized features onto a timeline or column-based view, grouping them by objective or release, and publishing a stakeholder-friendly version with appropriate detail levels.
4. Step 4: Plan releases by grouping features into release containers, tracking development status from connected Jira or Azure DevOps boards, and communicating release updates to stakeholders through the roadmap portal.

Key Features for Product Owners

• Insights portal that aggregates customer feedback from multiple channels—Intercom, Zendesk, Salesforce, email, and manual notes—and links each insight directly to relevant features for evidence-based prioritization.
• Weighted prioritization matrix with customizable scoring drivers like user impact, strategic fit, revenue potential, and effort, enabling transparent and repeatable feature ranking.
• Interactive roadmaps with multiple views (timeline, column, release) and audience-specific sharing controls so you can present different levels of detail to executives, engineers, and customers.
• Release management that groups features into versioned releases, tracks their development status via Jira or Azure DevOps sync, and provides a clear view of what ships when.