Maze

Maze — product research platform for usability testing, surveys, card sorting, and AI-powered research synthesis.

Why We Picked Maze

Maze is the strongest all-in-one product research platform for design-led teams, with particularly tight Figma integration and broad research method coverage. AI synthesis and report generation genuinely reduce analysis time. The per-seat pricing can add up for larger teams, but the breadth of research methods justifies it.

Key Features

Automated usability testing on Figma prototypes with single-click import, real-time quantitative/qualitative metrics, and auto-generated reports
AI-powered research synthesis identifies sentiment, generates bias-free survey questions, and produces stakeholder-ready research reports
Moderated and unmoderated research methods in one platform: prototype testing, card sorting, tree testing, surveys, and live interview scheduling
Built-in panel recruitment with automated scheduling and incentive management for sourcing research participants

Specifications

Core Competency	Usability Testing, Product Research, Design Validation
Founded	2018
Funding	Series B ($60M total)
Certifications	SOC2 Type II, GDPR
Pricing Model	per seat
Free Tier	Available
Native Integrations	5 of 5 top integrations
Team Size	Small, Mid, Large

Trust & Credibility

Founded: 2018 (8 years in operation)

Funding: Series B ($60M total)

Team Size: 201-500 employees

Security & Compliance: SOC2 Type II GDPR

Best For

Usability TestingProduct ResearchDesign Validation

Methodology Fit

How well Maze supports each PM methodology, scored 1-5 based on feature depth and template availability. Maze is strongest for Agile teams (4/5).

Methodology	Score	Fit
Agile	4/5
Kanban	3/5
Waterfall	3/5
Hybrid	4/5
SAFe	2/5

AI Capability Depth

How deep Maze's AI goes across five key dimensions, scored 1-5 based on feature analysis. Maze is strongest in workflow automation and has the most room to grow in agentic ai.

Capability	Score	Depth
Workflow Automation	4/5
Predictive Analytics	2/5
Content Generation	4/5
Natural Language	4/5
Agentic AI	2/5

Pros & Cons

Pros

Automated usability testing on Figma prototypes with single-click import, real-time quantitative/qualitative metrics, and auto-generated reports
AI-powered research synthesis identifies sentiment, generates bias-free survey questions, and produces stakeholder-ready research reports
Moderated and unmoderated research methods in one platform: prototype testing, card sorting, tree testing, surveys, and live interview scheduling
Built-in panel recruitment with automated scheduling and incentive management for sourcing research participants

Cons

Limited advanced features compared to competitors
Smaller user community and resources

Maze Pricing (February 2026)

Pricing model: per seat

Free Tier: 1 seat, limited study types, basic analytics

Plan	Price	Includes
Free	$0	1 seat Limited study types Basic prototype testing Limited responses
Starter	$99/seat/month (per seat)	Unlimited studies All research methods AI-powered analysis Figma integration Panel recruitment
Organization	Custom (per seat)	Unlimited seats Advanced permissions Custom branding SSO/SAML Priority support

What AI features does each tier include?

Free	Basic AI features (limited)
Paid	Full AI synthesis, sentiment, report generation
Enterprise	Custom AI usage, advanced analytics

Pricing verified February 2026. Visit Maze pricing page for current rates.

Pricing

For the most up-to-date pricing information, visit the Maze pricing page.

Who is this for?

Teams looking to speed up planning and delivery with AI assistance.

Bottom line

Maze suits focused use cases; compare against higher-scoring options if you need breadth.

PM Reviews & Ratings

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Sources

Blog Changelog Docs Status API Docs

Integration Depth

5 of 5 top integrations are native (not requiring third-party connectors).

Integration	Type	Direction	Sync
Figma	Native	One-way	Real-time
Slack	Native	One-way	Real-time
Jira	Native	One-way	Webhook
Notion	Native	One-way	Webhook
Amplitude	Native	One-way	Webhook

Or browse our complete directory of AI project management tools.

Related Use Cases

See how Maze performs for specific workflows:

Sprint Planning Customer Feedback Analysis Stakeholder Reporting Product Discovery Cross-Team Dependencies

Browse all use cases.

Methodology Guides

See how AI tools support your methodology:

AI + Agile Guide AI + Lean Guide

Browse all methodology guides.

Maze Review