Make (formerly Integromat)
Make is the visual AI automation platform (formerly Integromat) connecting any app, data source, or AI model with 3,000+ pre-built integrations and agentic automation, used by enterprises across IT, marketing, sales, finance, customer experience, and HR.
Why We Picked Make (formerly Integromat)
Make (founded 2012 in Prague, Czech Republic as Integromat; acquired by Celonis in October 2020 for $100M+; rebranded to Make in 2022) is the visual automation platform with 3,000+ integrations and 11K+ enterprise customers. PM use cases: stitching launch workflows across Linear/Slack/Notion, orchestrating AI agents that summarize customer feedback, automating cross-tool data flows, and building marketing-ops automations. SOC 2 Type II and SOC 3 certified. Free covers 1,000 credits; Core at $9/month for serious automation.
Key Features
- Build automations visually via drag-and-drop scenario builder
- Connect 3,000+ apps including OpenAI, Salesforce, HubSpot, monday.com, Slack
- Create and orchestrate AI agents inside automation flows
- Run agentic automation with real-time adaptation
- Manage automation landscapes via Make Grid
- Combine visual building with custom code for complex logic
Specifications
| Core Competency | Cross-Tool Workflow Automation, AI Agent Orchestration, Marketing Ops, Customer Experience Automation |
|---|---|
| Founded | 2012 |
| Funding | Subsidiary of Celonis (acquired Oct 2020) |
| Certifications | SOC 2 Type II, SOC 3, GDPR |
| Pricing Model | credit-based monthly subscription with 15%+ annual savings |
| Free Tier | Available |
| Team Size | Solo, Small, Mid, Large |
Trust & Credibility
Founded: 2012 (14 years in operation)
Funding: Subsidiary of Celonis (acquired Oct 2020)
Team Size: 501-1000 employees
Security & Compliance: SOC 2 Type II SOC 3 GDPR
Best For
Methodology Fit
How well Make (formerly Integromat) supports each PM methodology, scored 1-5 based on feature depth and template availability. Make (formerly Integromat) is strongest for Agile teams (4/5).
| Methodology | Score | Fit |
|---|---|---|
| Agile | 4/5 | |
| Kanban | 3/5 | |
| Waterfall | 3/5 | |
| Hybrid | 4/5 | |
| SAFe | 3/5 |
AI Capability Depth
How deep Make (formerly Integromat)'s AI goes across five key dimensions, scored 1-5 based on feature analysis. Make (formerly Integromat) is strongest in workflow automation and has the most room to grow in natural language.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 5/5 | |
| Predictive Analytics | 4/5 | |
| Content Generation | 4/5 | |
| Natural Language | 4/5 | |
| Agentic AI | 5/5 |
Use Cases
- Stitching launch workflows across Linear, Slack, Notion, Jira, and email
- Orchestrating AI agents that summarize customer feedback into briefs
- Automating cross-tool data flows between CRM, support, and product analytics
- Building marketing-ops automations triggered by product release events
- Connecting AI models (OpenAI, Claude) to internal tools for AI-native workflows
Pros & Cons
Pros
- Build automations visually via drag-and-drop scenario builder
- Connect 3,000+ apps including OpenAI, Salesforce, HubSpot, monday.com, Slack
- Create and orchestrate AI agents inside automation flows
- Run agentic automation with real-time adaptation
Cons
- Advanced features require learning curve
- Performance depends on team size and complexity
Make (formerly Integromat) Pricing (May 2026)
Pricing model: credit-based monthly subscription with 15%+ annual savings
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month |
|
| Core | $9/month |
|
| Pro | $16/month |
|
| Teams | $29/month |
|
| Enterprise | Custom |
|
What AI features does each tier include?
| Free | 1,000 credits/month |
| Paid | 10K-8M+ credits, AI agents, priority execution |
| Enterprise | Custom functions, enterprise apps, 24/7 support, Value Engineering team |
Pricing verified May 2026. Visit Make (formerly Integromat) pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Make (formerly Integromat) pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Make (formerly Integromat) offers balanced capabilities and value; evaluate fit against your workflows.
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Related Use Cases
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Frequently Asked Questions About Make (formerly Integromat)
What is Make (formerly Integromat)?
Make (formerly Integromat) is an AI-powered product management platform that provides build automations visually via drag-and-drop scenario builder. It scores 82/100 in our expert analysis and is best for cross-tool workflow automation, ai agent orchestration, marketing ops.
How much does Make (formerly Integromat) cost?
Make (formerly Integromat) has a free tier available, with paid plans starting from $9/month (Core, 10k credits). Pricing varies by team size and feature tier â check the official pricing page for current rates.
Is Make (formerly Integromat) worth it?
Make (formerly Integromat) scored 82/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for cross-tool workflow automation, ai agent orchestration, marketing ops. Teams outside that profile may find better fit with alternatives.
Who is Make (formerly Integromat) best for?
Make (formerly Integromat) is best for cross-tool workflow automation, ai agent orchestration, marketing ops. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality â Make (formerly Integromat)'s strongest dimensions align with these audiences.
What are the best alternatives to Make (formerly Integromat)?
The top alternatives to Make (formerly Integromat) are Flowith, ClickUp, Klaviyo â each scored in our directory for direct comparison.