Lusha
Lusha — intelligent GTM platform with B2B contact and company data, browser extensions, CRM integrations, and credit-based pricing covering email and phone reveals.
Why We Picked Lusha
Lusha (founded 2016 in Tel Aviv) holds the most extensive privacy certification stack in B2B sales intelligence — first vendor to receive ISO 27701. Free tier (40 credits/month) is genuinely usable. Starter at $37.45/month annual covers 400 credits. Phone reveals consume 10x credits vs email.
Key Features
- Email reveal: 1 credit; phone reveal: 10 credits
- Unused monthly credits roll over up to 2x plan limit
- Browser extension across 1,619+ reviewer base (4.3/5)
- CRM integrations and customizable credit limits
- API access for enrichment workflows
- ISO 27701 (privacy), ISO 27001, ISO 27018, SOC 2 Type 2
Specifications
| Core Competency | B2B Contact Data, LinkedIn Prospecting, Solo Founder Sales, CRM Enrichment |
|---|---|
| Founded | 2016 |
| Funding | Series B |
| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 27701, GDPR |
| Pricing Model | tiered subscription with credit system |
| Free Tier | Available |
| Team Size | Solo, Small, Mid |
Trust & Credibility
Founded: 2016 (10 years in operation)
Funding: Series B
Team Size: 201-500 employees
Security & Compliance: SOC 2 Type 2 ISO 27001 ISO 27018 ISO 27701 GDPR
Best For
Methodology Fit
How well Lusha supports each PM methodology, scored 1-5 based on feature depth and template availability.
| Methodology | Score | Fit |
|---|---|---|
| Agile | 3/5 | |
| Kanban | 3/5 | |
| Waterfall | 2/5 | |
| Hybrid | 3/5 | |
| SAFe | 2/5 |
AI Capability Depth
How deep Lusha's AI goes across five key dimensions, scored 1-5 based on feature analysis. Lusha is strongest in workflow automation and has the most room to grow in agentic ai.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 3/5 | |
| Predictive Analytics | 2/5 | |
| Content Generation | 2/5 | |
| Natural Language | 2/5 | |
| Agentic AI | 2/5 |
Use Cases
- Solo founder-PMs prospecting with the 40 free credits/month
- B2B contact data sourcing with privacy-certified data sets
- CRM enrichment via API across pipeline records
- LinkedIn-first prospecting via browser extension
- Compliance-heavy industries needing ISO 27701-certified data
Pros & Cons
Pros
- Email reveal: 1 credit; phone reveal: 10 credits
- Unused monthly credits roll over up to 2x plan limit
- Browser extension across 1,619+ reviewer base (4.3/5)
- CRM integrations and customizable credit limits
Cons
- Feature set smaller than industry leaders
- Integration capabilities may be limited
Lusha Pricing (May 2026)
Pricing model: tiered subscription with credit system
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month |
|
| Starter | $37.45/month (annual; $49.90 monthly) |
|
| Professional | $52.45/month (annual; $69.90 monthly) |
|
| Premium | $299.95/month (annual; $399.90 monthly) |
|
| Scale | Custom/year |
|
What AI features does each tier include?
| Free | 40 credits/month |
| Paid | Higher credit limits, rollover, CRM integrations |
| Enterprise | Custom credits, dedicated success management |
Pricing verified May 2026. Visit Lusha pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Lusha pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Lusha offers balanced capabilities and value; evaluate fit against your workflows.
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Frequently Asked Questions About Lusha
What is Lusha?
Lusha is an AI-powered product management platform that provides email reveal: 1 credit; phone reveal: 10 credits. It scores 80/100 in our expert analysis and is best for b2b contact data, linkedin prospecting, solo founder sales.
How much does Lusha cost?
Lusha has a free tier available, with paid plans starting from $37.45/month (Starter, annual). Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is Lusha worth it?
Lusha scored 80/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for b2b contact data, linkedin prospecting, solo founder sales. Teams outside that profile may find better fit with alternatives.
Who is Lusha best for?
Lusha is best for b2b contact data, linkedin prospecting, solo founder sales. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — Lusha's strongest dimensions align with these audiences.
What are the best alternatives to Lusha?
The top alternatives to Lusha are Kaspr, Cognism, Bookyourdata — each scored in our directory for direct comparison.