Keap
Keap — AI-powered CRM and marketing automation for SMBs (200K+ businesses, 20+ years) combining CRM, email/SMS, landing pages, sales pipeline, and operations automation.
Why We Picked Keap
We picked Keap for its powerful automations and built-in AI assistance. It is ideal for small teams on product teams, with native integrations for Stripe and PayPal.
Key Features
- CRM with contact management and lead scoring
- AI Content Assistant for composing emails
- AI Automation Assistant for building campaigns
- Email/SMS marketing with landing pages
- Sales pipeline, invoicing, and appointment scheduling
Specifications
| Core Competency | SMB CRM, All-in-One SMB Marketing, Sales Pipeline, Appointment Scheduling |
|---|---|
| Founded | 2001 |
| Funding | Private (Thryv brand) |
| Certifications | SOC 2, GDPR |
| Pricing Model | tiered contact-based; annual contract with $299 termination fee |
| Team Size | Small |
Trust & Credibility
Founded: 2001 (25 years in operation)
Funding: Private (Thryv brand)
Team Size: 201-500 employees
Security & Compliance: SOC 2 GDPR
Best For
Methodology Fit
How well Keap supports each PM methodology, scored 1-5 based on feature depth and template availability.
| Methodology | Score | Fit |
|---|---|---|
| Agile | 3/5 | |
| Kanban | 3/5 | |
| Waterfall | 3/5 | |
| Hybrid | 3/5 | |
| SAFe | 3/5 |
AI Capability Depth
How deep Keap's AI goes across five key dimensions, scored 1-5 based on feature analysis. Keap is strongest in workflow automation and has the most room to grow in agentic ai.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 4/5 | |
| Predictive Analytics | 3/5 | |
| Content Generation | 4/5 | |
| Natural Language | 3/5 | |
| Agentic AI | 2/5 |
Use Cases
- SMB CRM for service-based product management consultancies
- AI Content Assistant for personalized customer email outreach
- Sales pipeline management for product onboarding consultations
- Appointment scheduling for product demo and customer success calls
- Invoice generation tied to product purchase or subscription
Pros & Cons
Pros
- CRM with contact management and lead scoring
- AI Content Assistant for composing emails
- AI Automation Assistant for building campaigns
- Email/SMS marketing with landing pages
Cons
- Limited advanced features compared to competitors
- Smaller user community and resources
Keap Pricing (May 2026)
Pricing model: tiered contact-based; annual contract with $299 termination fee
| Plan | Price | Includes |
|---|---|---|
| Pro | $299/month (annual) |
|
| Max | Tier-pricing/month (annual) |
|
| Max Classic | Custom |
|
What AI features does each tier include?
| Free | Trial access |
| Paid | AI Content Assistant, AI Automation, CRM, marketing automation |
| Enterprise | Custom integrations, dedicated support |
Pricing verified May 2026. Visit Keap pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Keap pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Keap suits focused use cases; compare against higher-scoring options if you need breadth.
PM Reviews & Ratings
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Frequently Asked Questions About Keap
What is Keap?
Keap is an AI-powered product management platform that provides crm with contact management and lead scoring. It scores 71/100 in our expert analysis and is best for smb crm, all-in-one smb marketing, sales pipeline.
How much does Keap cost?
Keap starts at $299/month. Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is Keap worth it?
Keap scored 71/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for smb crm, all-in-one smb marketing, sales pipeline. Teams outside that profile may find better fit with alternatives.
Who is Keap best for?
Keap is best for smb crm, all-in-one smb marketing, sales pipeline. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — Keap's strongest dimensions align with these audiences.
What are the best alternatives to Keap?
The top alternatives to Keap are Synthflow, Nutshell, Capsule and Transpond — each scored in our directory for direct comparison.