Gravity Forms
Gravity Forms — premium WordPress form builder with conditional logic, payment integrations, and 30+ official add-ons covering CRM, payments, and marketing automation.
Why We Picked Gravity Forms
We picked Gravity Forms for its Drag-and-drop WordPress form builder with conditional logic. It is a great pick for growing teams on product teams, with native integrations for WordPress and Stripe.
Key Features
- Drag-and-drop WordPress form builder with conditional logic
- Payment integrations: Stripe, Square, PayPal, Authorize.net
- CRM and marketing add-ons: HubSpot, Salesforce, Mailchimp
- Survey, Quiz, User Registration, and Webhooks add-ons
- WordPress Multisite compatibility on Elite tier
Specifications
| Core Competency | WordPress Forms, Lead Capture, Payment Forms, Survey Collection |
|---|---|
| Founded | 2008 |
| Funding | Private (bootstrapped) |
| Certifications | GDPR |
| Pricing Model | annual license per site count |
| Team Size | Small, Mid |
Trust & Credibility
Founded: 2008 (18 years in operation)
Funding: Private (bootstrapped)
Team Size: 11-50 employees
Security & Compliance: GDPR
Best For
Methodology Fit
How well Gravity Forms supports each PM methodology, scored 1-5 based on feature depth and template availability.
| Methodology | Score | Fit |
|---|---|---|
| Agile | 3/5 | |
| Kanban | 3/5 | |
| Waterfall | 3/5 | |
| Hybrid | 3/5 | |
| SAFe | 3/5 |
AI Capability Depth
How deep Gravity Forms's AI goes across five key dimensions, scored 1-5 based on feature analysis. Gravity Forms is strongest in workflow automation and has the most room to grow in agentic ai.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 3/5 | |
| Predictive Analytics | 1/5 | |
| Content Generation | 1/5 | |
| Natural Language | 1/5 | |
| Agentic AI | 1/5 |
Use Cases
- Lead capture forms on WordPress product marketing sites
- Survey collection for product feedback campaigns
- Payment forms for product purchases or membership signups
- User registration flows tied to Mailchimp or HubSpot
- Multi-step conditional forms for persona-based product onboarding
Pros & Cons
Pros
- Drag-and-drop WordPress form builder with conditional logic
- Payment integrations: Stripe, Square, PayPal, Authorize.net
- CRM and marketing add-ons: HubSpot, Salesforce, Mailchimp
- Survey, Quiz, User Registration, and Webhooks add-ons
Cons
- Limited advanced features compared to competitors
- Smaller user community and resources
Gravity Forms Pricing (May 2026)
Pricing model: annual license per site count
| Plan | Price | Includes |
|---|---|---|
| Basic | $59/year (1 site) |
|
| Pro | $159/year (3 sites) |
|
| Elite | $259/year (unlimited sites) |
|
What AI features does each tier include?
| Free | Demo only |
| Paid | Form builder with add-ons by tier |
| Enterprise | All add-ons, multisite, priority support |
Pricing verified May 2026. Visit Gravity Forms pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the Gravity Forms pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
Gravity Forms suits focused use cases; compare against higher-scoring options if you need breadth.
PM Reviews & Ratings
Be the first to review Gravity Forms from a PM perspective!
Share your experience with Impact on Team Velocity, Quality of Insights, and Ease of Integration.
Submit ReviewSimilar Tools to Gravity Forms
Or browse our complete directory of AI project management tools.
Frequently Asked Questions About Gravity Forms
What is Gravity Forms?
Gravity Forms is an AI-powered product management platform that provides drag-and-drop wordpress form builder with conditional logic. It scores 68/100 in our expert analysis and is best for wordpress forms, lead capture, payment forms.
How much does Gravity Forms cost?
Gravity Forms starts at $159/year (Pro). Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is Gravity Forms worth it?
Gravity Forms scored 68/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for wordpress forms, lead capture, payment forms. Teams outside that profile may find better fit with alternatives.
Who is Gravity Forms best for?
Gravity Forms is best for wordpress forms, lead capture, payment forms. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — Gravity Forms's strongest dimensions align with these audiences.
What are the best alternatives to Gravity Forms?
The top alternatives to Gravity Forms are Landbot, Hello Bar & Subscribers, ClickUp — each scored in our directory for direct comparison.