folk
folk — proactive CRM for service businesses with AI assistants for research/workflow/follow-up/recap, folkX LinkedIn extension, 5,000+ integrations, and award-winning UX for 3,000+ agencies.
Why We Picked folk
folk is the design-led CRM for service businesses (used by 3,000+ agencies). Standard at $24/member/month annual covers core CRM with all 4 AI Assistants; Premium at $48/member/month adds custom objects, sequences, and dashboards. 14-day free trial, no card required.
Key Features
- AI Assistants: Research, Workflow, Follow-up, Recap
- folkX LinkedIn Chrome extension for one-click contact capture
- Email/calendar/WhatsApp sync across pipeline records
- 5,000+ integrations and Magic fields powered by AI
- 500-1,000 monthly enrichment credits depending on tier
- Custom objects and deals on Premium and Custom
Specifications
| Core Competency | Service Business CRM, Founder-Led Sales, Agency Pipelines, Lightweight CRM |
|---|---|
| Founded | 2019 |
| Funding | Series A |
| Certifications | GDPR |
| Pricing Model | per-member (annual + monthly) |
| Team Size | Solo, Small, Mid |
Trust & Credibility
Founded: 2019 (7 years in operation)
Funding: Series A
Team Size: 11-50 employees
Security & Compliance: GDPR
Best For
Methodology Fit
How well folk supports each PM methodology, scored 1-5 based on feature depth and template availability. folk is strongest for Agile teams (4/5).
| Methodology | Score | Fit |
|---|---|---|
| Agile | 4/5 | |
| Kanban | 3/5 | |
| Waterfall | 2/5 | |
| Hybrid | 3/5 | |
| SAFe | 2/5 |
AI Capability Depth
How deep folk's AI goes across five key dimensions, scored 1-5 based on feature analysis. folk is strongest in workflow automation and has the most room to grow in predictive analytics.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 4/5 | |
| Predictive Analytics | 3/5 | |
| Content Generation | 4/5 | |
| Natural Language | 4/5 | |
| Agentic AI | 4/5 |
Use Cases
- Founder-PMs running a lightweight design-led CRM with built-in AI
- Agency-pipeline tracking with folkX one-click LinkedIn capture
- AI Research Assistant pulling prospect context before outreach
- Recap AI summarizing back-and-forth threads on each contact
- Service-business sales with email + WhatsApp sync to records
Pros & Cons
Pros
- AI Assistants: Research, Workflow, Follow-up, Recap
- folkX LinkedIn Chrome extension for one-click contact capture
- Email/calendar/WhatsApp sync across pipeline records
- 5,000+ integrations and Magic fields powered by AI
Cons
- Smaller user community and resources
- Free tier includes usage restrictions
folk Pricing (May 2026)
Pricing model: per-member (annual + monthly)
| Plan | Price | Includes |
|---|---|---|
| Standard | $24/member/month (annual; $30 monthly) (per seat) |
|
| Premium | $48/member/month (annual; $60 monthly) (per seat) |
|
| Custom | $80/member/month (annual; $100 monthly) (per seat) |
|
What AI features does each tier include?
| Free | Trial only |
| Paid | All 4 AI Assistants, folkX extension, integrations |
| Enterprise | Custom limits, dedicated account manager, integration support |
Pricing verified May 2026. Visit folk pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the folk pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
folk suits focused use cases; compare against higher-scoring options if you need breadth.
PM Reviews & Ratings
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Frequently Asked Questions About folk
What is folk?
folk is an AI-powered product management platform that provides ai assistants: research, workflow, follow-up, recap. It scores 76/100 in our expert analysis and is best for service business crm, founder-led sales, agency pipelines.
How much does folk cost?
folk starts at $48/member/month (Premium, annual). Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is folk worth it?
folk scored 76/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for service business crm, founder-led sales, agency pipelines. Teams outside that profile may find better fit with alternatives.
Who is folk best for?
folk is best for service business crm, founder-led sales, agency pipelines. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — folk's strongest dimensions align with these audiences.
What are the best alternatives to folk?
The top alternatives to folk are Close, Salesflare, Capsule and Transpond — each scored in our directory for direct comparison.