CleverTap
CleverTap — mobile-first customer engagement platform with CleverAI predictive intelligence, IntelliNODE journey orchestration, and 2K+ brand customers including Gartner-recognized leadership.
Why We Picked CleverTap
We picked CleverTap for its predictive risk and forecasting and analytics and reporting. It is a strong fit for large teams on product teams, with native integrations for Salesforce.
Key Features
- Omnichannel messaging across push, email, SMS, WhatsApp, RCS, in-app
- CleverAI with predictive, generative, and agentic AI
- IntelliNODE for automatic campaign-variant orchestration
- Predictions Agent for intent-based segmentation
- Behavioral analytics and segmentation at scale
Specifications
| Core Competency | Mobile App Engagement, Customer Journey Orchestration, Predictive Personalization, Cross-channel Campaigns |
|---|---|
| Founded | 2013 |
| Funding | Series D |
| Certifications | SOC 2 Type II, ISO 27001, GDPR, HIPAA |
| Pricing Model | MAU-based; tiered with custom enterprise |
| Team Size | Mid, Large |
Trust & Credibility
Founded: 2013 (13 years in operation)
Funding: Series D
Team Size: 501-1000 employees
Security & Compliance: SOC 2 Type II ISO 27001 GDPR HIPAA
Best For
Methodology Fit
How well CleverTap supports each PM methodology, scored 1-5 based on feature depth and template availability. CleverTap is strongest for Agile teams (4/5).
| Methodology | Score | Fit |
|---|---|---|
| Agile | 4/5 | |
| Kanban | 3/5 | |
| Waterfall | 3/5 | |
| Hybrid | 4/5 | |
| SAFe | 3/5 |
AI Capability Depth
How deep CleverTap's AI goes across five key dimensions, scored 1-5 based on feature analysis. CleverTap is strongest in workflow automation and has the most room to grow in natural language.
| Capability | Score | Depth |
|---|---|---|
| Workflow Automation | 5/5 | |
| Predictive Analytics | 5/5 | |
| Content Generation | 4/5 | |
| Natural Language | 4/5 | |
| Agentic AI | 5/5 |
Use Cases
- Mobile app onboarding journeys with predictive churn prevention
- IntelliNODE-driven A/B variant orchestration for engagement campaigns
- Predictive segmentation surfacing high-intent product trial users
- Cross-channel re-engagement spanning push, email, and WhatsApp
- Personalized product recommendations triggered by behavioral signals
Pros & Cons
Pros
- Omnichannel messaging across push, email, SMS, WhatsApp, RCS, in-app
- CleverAI with predictive, generative, and agentic AI
- IntelliNODE for automatic campaign-variant orchestration
- Predictions Agent for intent-based segmentation
Cons
- Advanced features require learning curve
- Performance depends on team size and complexity
CleverTap Pricing (May 2026)
Pricing model: MAU-based; tiered with custom enterprise
| Plan | Price | Includes |
|---|---|---|
| Essentials | ₹6,000/month (~$72) |
|
| Advanced | Custom |
|
| Cutting Edge | Custom |
|
What AI features does each tier include?
| Free | Trial access |
| Paid | Hyper-personalization, automated segmentation, advanced analytics |
| Enterprise | CleverAI intelligence, predictive segmentation, product recommendations |
Pricing verified May 2026. Visit CleverTap pricing page for current rates.
Pricing
For the most up-to-date pricing information, visit the CleverTap pricing page.
Who is this for?
Teams looking to speed up planning and delivery with AI assistance.
Bottom line
CleverTap offers balanced capabilities and value; evaluate fit against your workflows.
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Frequently Asked Questions About CleverTap
What is CleverTap?
CleverTap is an AI-powered product management platform that provides omnichannel messaging across push, email, sms, whatsapp, rcs, in-app. It scores 82/100 in our expert analysis and is best for mobile app engagement, customer journey orchestration, predictive personalization.
How much does CleverTap cost?
CleverTap starts at Custom (Advanced). Pricing varies by team size and feature tier — check the official pricing page for current rates.
Is CleverTap worth it?
CleverTap scored 82/100 in our transparent 100-point methodology across capability depth, AI quality, ecosystem, UX, governance, and value. It is best suited for mobile app engagement, customer journey orchestration, predictive personalization. Teams outside that profile may find better fit with alternatives.
Who is CleverTap best for?
CleverTap is best for mobile app engagement, customer journey orchestration, predictive personalization. Our scoring rubric weights team size fit, methodology alignment, integration depth, and AI quality — CleverTap's strongest dimensions align with these audiences.
What are the best alternatives to CleverTap?
The top alternatives to CleverTap are ActiveCampaign, ClickUp, Klaviyo — each scored in our directory for direct comparison.