ClickUp vs HubSpot vs Klaviyo
Comparing ClickUp, HubSpot, and Klaviyo for AI-powered project management in 2026: ClickUp leads with a score of 94/100, followed by Klaviyo at 92/100 and HubSpot at 91/100. ClickUp stands out for project management and large teams, while Klaviyo excels at e-commerce operations and founder-pm workflows and HubSpot offers strengths in product management and customer-centric teams.
ClickUp
Quick Verdict
ClickUp excels at project management and large teams with a score of 94/100.
HubSpot
Quick Verdict
HubSpot excels at product management and customer-centric teams with a score of 91/100.
Klaviyo
Quick Verdict
Klaviyo excels at e-commerce operations and founder-pm workflows with a score of 92/100.
Head-to-Head-to-Head Summary
| Dimension | ClickUp | HubSpot | Klaviyo | Leader |
|---|---|---|---|---|
| Overall Score | 94/100 | 91/100 | 92/100 | ClickUp |
| Best For | Project Management, Large Teams | Product Management, Customer-Centric Teams | E-commerce Operations, Founder-PM Workflows | — |
| Starting Price | Free tier available | Free tier available | Free tier available | — |
| AI Depth (avg) | 4.6/5 | 4.2/5 | 5.0/5 | Klaviyo |
| Methodology Fit (avg) | 4.4/5 | 3.4/5 | 2.6/5 | ClickUp |
| Ideal Team Size | Small, Mid, Large | Small, Mid, Large | Small, Mid, Large | — |
Capabilities & Controls
| Aspect | ClickUp | HubSpot | Klaviyo |
|---|---|---|---|
| Agile Fit | 5/5 | 4/5 | 3/5 |
| Kanban Fit | 5/5 | 4/5 | 3/5 |
| Waterfall Fit | 4/5 | 3/5 | 2/5 |
| AI Depth (avg) | 4.6/5 | 4.2/5 | 5.0/5 |
| Founded | 2017 | 2006 | 2012 |
Core Features Comparison
ClickUp Features
- AI Super Agents that autonomously break down goals, choose tools, and execute multi-step work
- Multi-model Brain with GPT-5, Claude Opus, o3, and o1-mini — switch models per task
- AI Knowledge Manager indexes all workspace data for context-aware answers
- AI-powered standups, task assignment, subtask creation, and progress summaries
HubSpot Features
- Breeze AI Agents — autonomous Customer, Prospecting, Content, and Data agents that execute full workflows with configurable guardrails
- Unified Smart CRM connecting marketing, sales, service, content, and project management in one platform
- Breeze Intelligence layer with predictive lead scoring, deal forecasting, and customer health signals
- 1,600+ marketplace integrations with robust API, webhooks, and Run Agent workflow triggers
Klaviyo Features
- Email, SMS, RCS, WhatsApp, and mobile push from one platform
- AI Marketing, Customer, and Composer agents for autonomous campaigns
- Customer Data Platform (CDP) unifying real-time profiles
- Native Shopify, WooCommerce, BigCommerce, Magento integrations
- Predictive analytics for churn, LTV, and next-best-action
- Integrated customer service with marketing insights
Pricing & Value Analysis
| Aspect | ClickUp | HubSpot | Klaviyo |
|---|---|---|---|
| Pricing Model | per-seat | per-seat | tiered subscription by contact count + channels |
| Free Tier | Yes | Yes | Yes |
| Free Tier Limits | 100MB storage, unlimited tasks, unlimited members | Unlimited users, basic CRM, contact management, deal tracking, email integration, forms, live chat | Up to 250 contacts, 500 email sends/month, basic features |
| Starting Paid Price | $7/user/month | $20/user/month | $45/month |
| Pricing URL | View ClickUp Pricing | View HubSpot Pricing | View Klaviyo Pricing |
| Overall Score | 94/100 | 91/100 | 92/100 |
| Best For | Project Management, Large Teams, Enterprise | Product Management, Customer-Centric Teams, Product Marketing | E-commerce Operations, Founder-PM Workflows, Multichannel Commerce, Marketing-PM Collaboration |
Best Use Cases
ClickUp Excels At
- Sprint planning with AI Super Agents drafting tasks from goals
- Cross-functional roadmapping across product, eng, and design teams
- AI-driven status updates and stand-up summaries via Brain
- OKR tracking with quarterly progress aggregation
- PRD and documentation management with multi-model AI
HubSpot Excels At
- Customer feedback aggregation across support, marketing, and sales
- Product launch coordination with the marketing function
- PLG analytics for self-serve product motions
- Customer journey insights across the funnel
- Sales-product handoffs at the marketing-product seam
Klaviyo Excels At
- E-commerce-PMs orchestrating cross-channel campaigns from one CDP
- Lifecycle-PMs deploying AI agents for autonomous campaign creation
- Founder-PMs unifying SMS, email, and push under one contact-based price
- Marketing-PM partners feeding Klaviyo CDP into Shopify segments
- Stakeholder reviews benchmarking predictive LTV against actual cohort revenue
Integrations & Governance
| Category | ClickUp | HubSpot | Klaviyo | Winner |
|---|---|---|---|---|
| Integrations | Robust | Robust | Robust | Tie |
| Governance | Robust | Robust | Robust | Tie |
| Overall Score | 94/100 | 91/100 | 92/100 | ClickUp |
Stack Recommendation
If your team is evaluating these three tools and considering using two together, here's our analysis based on integration compatibility and methodology overlap.
Best Combination: ClickUp + HubSpot
ClickUp and HubSpot make the strongest pairing of these three tools. ClickUp covers project management and large teams, while HubSpot complements with product management and customer-centric teams. Together they provide broader coverage than either tool alone, spanning both project management and product management.
When to pick Klaviyo instead: If your team primarily needs e-commerce operations and founder-pm workflows, Klaviyo (92/100) may be the better standalone choice.
The Bottom Line
Among ClickUp, HubSpot, and Klaviyo, ClickUp scores highest at 94/100 and is the strongest for project management and large teams. Klaviyo (92/100) is a strong contender for e-commerce operations and founder-pm workflows. HubSpot (91/100) rounds out the trio with focus on product management and customer-centric teams. Your best choice depends on team size, methodology preference, and budget.
Choose ClickUp if: you prioritize project management and large teams and want the higher-rated option (94/100).
Choose HubSpot if: you prioritize product management and customer-centric teams and prefer its feature mix despite a lower score.
Choose Klaviyo if: you prioritize e-commerce operations and founder-pm workflows and prefer its feature mix despite a lower score.
Related Comparisons
Explore head-to-head matchups between these tools, or dive deeper into individual tool reviews.
Frequently Asked Questions
Which is the best overall: ClickUp, HubSpot, or Klaviyo?
Based on our scoring methodology, ClickUp leads with 94/100. It scores highest due to project management and large teams. However, the best choice depends on your team's specific needs, methodology preferences, and budget.
What is the cheapest option between ClickUp, HubSpot, and Klaviyo?
ClickUp and HubSpot and Klaviyo offer a free tier. Both are available at no cost for small teams, making them the most budget-friendly starting point. Paid plans start at different price points depending on features needed.
Which tool is better for agile teams: ClickUp, HubSpot, or Klaviyo?
For agile workflows, ClickUp rates highest with an agile fit score of 5/5, followed by HubSpot (4/5) and Klaviyo (3/5). Consider sprint planning features, velocity tracking, and backlog management when making your choice.
Can ClickUp and HubSpot be used together?
ClickUp and HubSpot can be connected through third-party integration platforms like Zapier or Make. While there may not be a direct native integration, API access from both tools enables custom workflows and data synchronization.
What are the main differences between ClickUp, HubSpot, and Klaviyo?
ClickUp (94/100) focuses on project management and large teams. HubSpot (91/100) specializes in product management and customer-centric teams. Klaviyo (92/100) is strongest for e-commerce operations and founder-pm workflows. Each serves different team sizes and methodology preferences.