ClickUp vs HubSpot vs InVideo
Comparing ClickUp, HubSpot, and InVideo for AI-powered project management in 2026: ClickUp leads with a score of 94/100, followed by HubSpot at 87/100 and InVideo at 84/100. ClickUp stands out for project management and large teams, while HubSpot excels at product management and customer-centric teams and InVideo offers strengths in product marketing and content creation.
ClickUp
Quick Verdict
ClickUp excels at project management and large teams with a score of 94/100.
HubSpot
Quick Verdict
HubSpot excels at product management and customer-centric teams with a score of 87/100.
InVideo
Quick Verdict
InVideo excels at product marketing and content creation with a score of 84/100.
Head-to-Head-to-Head Summary
| Dimension | ClickUp | HubSpot | InVideo | Leader |
|---|---|---|---|---|
| Overall Score | 94/100 | 87/100 | 84/100 | ClickUp |
| Best For | Project Management, Large Teams | Product Management, Customer-Centric Teams | Product Marketing, Content Creation | — |
| Starting Price | Free tier available | Free tier available | Free tier available | — |
| AI Depth (avg) | 4.6/5 | 4.2/5 | 4.0/5 | ClickUp |
| Methodology Fit (avg) | 4.4/5 | 3.4/5 | 3.2/5 | ClickUp |
| Ideal Team Size | Small, Mid, Large | Small, Mid, Large | Small, Mid | — |
Capabilities & Controls
| Aspect | ClickUp | HubSpot | InVideo |
|---|---|---|---|
| Agile Fit | 5/5 | 4/5 | 4/5 |
| Kanban Fit | 5/5 | 4/5 | 3/5 |
| Waterfall Fit | 4/5 | 3/5 | 3/5 |
| AI Depth (avg) | 4.6/5 | 4.2/5 | 4.0/5 |
| Founded | 2017 | 2006 | 2017 |
Core Features Comparison
ClickUp Features
- AI Super Agents that autonomously break down goals, choose tools, and execute multi-step work
- Multi-model Brain with GPT-5, Claude Opus, o3, and o1-mini — switch models per task
- AI Knowledge Manager indexes all workspace data for context-aware answers
- AI-powered standups, task assignment, subtask creation, and progress summaries
HubSpot Features
- Breeze AI Agents — autonomous Customer, Prospecting, Content, and Data agents that execute full workflows with configurable guardrails
- Unified Smart CRM connecting marketing, sales, service, content, and project management in one platform
- Breeze Intelligence layer with predictive lead scoring, deal forecasting, and customer health signals
- 1,600+ marketplace integrations with robust API, webhooks, and Run Agent workflow triggers
InVideo Features
- AI text-to-video generator — paste a prompt or URL, get a finished video with voiceover, scenes, and music
- 5000+ customizable templates for product launches, social media, ads, and explainer videos
- AI voiceover in 50+ languages with natural-sounding cloned voices
- 16M+ stock media library (images, video clips, audio) built into the editor
- Brand kit for consistent fonts, colors, and logos across team videos
- Real-time team collaboration with comments, version history, and shared workspaces
Pricing & Value Analysis
| Aspect | ClickUp | HubSpot | InVideo |
|---|---|---|---|
| Pricing Model | per-seat | per-seat | subscription |
| Free Tier | Yes | Yes | Yes |
| Free Tier Limits | 100MB storage, unlimited tasks, unlimited members | Unlimited users, basic CRM, contact management, deal tracking, email integration, forms, live chat | 10 minutes per week, watermarked exports, limited stock media |
| Starting Paid Price | $7/user/month | $20/user/month | $25/month |
| Pricing URL | View ClickUp Pricing | View HubSpot Pricing | View InVideo Pricing |
| Overall Score | 94/100 | 87/100 | 84/100 |
| Best For | Project Management, Large Teams, Enterprise | Product Management, Customer-Centric Teams, Product Marketing | Product Marketing, Content Creation, Social Media Teams, Startup Founders, Cross-functional Teams |
Best Use Cases
ClickUp Excels At
- Project planning and delivery
HubSpot Excels At
- Project planning and delivery
InVideo Excels At
- Project planning and delivery
Integrations & Governance
| Category | ClickUp | HubSpot | InVideo | Winner |
|---|---|---|---|---|
| Integrations | Robust | Robust | Robust | Tie |
| Governance | Robust | Robust | Robust | Tie |
| Overall Score | 94/100 | 87/100 | 84/100 | ClickUp |
Stack Recommendation
If your team is evaluating these three tools and considering using two together, here's our analysis based on integration compatibility and methodology overlap.
Best Combination: ClickUp + HubSpot
ClickUp and HubSpot make the strongest pairing of these three tools. ClickUp covers project management and large teams, while HubSpot complements with product management and customer-centric teams. Together they provide broader coverage than either tool alone, spanning both project management and product management.
When to pick InVideo instead: If your team primarily needs product marketing and content creation, InVideo (84/100) may be the better standalone choice.
The Bottom Line
Among ClickUp, HubSpot, and InVideo, ClickUp scores highest at 94/100 and is the strongest for project management and large teams. HubSpot (87/100) is a strong contender for product management and customer-centric teams. InVideo (84/100) rounds out the trio with focus on product marketing and content creation. Your best choice depends on team size, methodology preference, and budget.
Choose ClickUp if: you prioritize project management and large teams and want the higher-rated option (94/100).
Choose HubSpot if: you prioritize product management and customer-centric teams and prefer its feature mix despite a lower score.
Choose InVideo if: you prioritize product marketing and content creation and prefer its feature mix despite a lower score.
Related Comparisons
Explore head-to-head matchups between these tools, or dive deeper into individual tool reviews.
Frequently Asked Questions
Which is the best overall: ClickUp, HubSpot, or InVideo?
Based on our scoring methodology, ClickUp leads with 94/100. It scores highest due to project management and large teams. However, the best choice depends on your team's specific needs, methodology preferences, and budget.
What is the cheapest option between ClickUp, HubSpot, and InVideo?
ClickUp and HubSpot and InVideo offer a free tier. Both are available at no cost for small teams, making them the most budget-friendly starting point. Paid plans start at different price points depending on features needed.
Which tool is better for agile teams: ClickUp, HubSpot, or InVideo?
For agile workflows, ClickUp rates highest with an agile fit score of 5/5, followed by HubSpot (4/5) and InVideo (4/5). Consider sprint planning features, velocity tracking, and backlog management when making your choice.
Can ClickUp and HubSpot be used together?
ClickUp and HubSpot can be connected through third-party integration platforms like Zapier or Make. While there may not be a direct native integration, API access from both tools enables custom workflows and data synchronization.
What are the main differences between ClickUp, HubSpot, and InVideo?
ClickUp (94/100) focuses on project management and large teams. HubSpot (87/100) specializes in product management and customer-centric teams. InVideo (84/100) is strongest for product marketing and content creation. Each serves different team sizes and methodology preferences.