ClickUp vs HubSpot
Detailed comparison of capabilities, integrations, pricing, and governance
94/100
ClickUp
ClickUp — project management with AI Super Agents that autonomously break down goals, choose tools, and execute multi-step work.
Quick Verdict
ClickUp excels at project management and large teams with a score of 94/100.
87/100
HubSpot
HubSpot — AI-powered Smart CRM with Breeze AI agents, end-to-end marketing/sales/service automation, and integrated project management.
Quick Verdict
HubSpot excels at product management and customer-centric teams with a score of 87/100.
Capabilities & Controls
| Aspect | ClickUp | HubSpot |
|---|---|---|
| Agile Fit | 5/5 | 4/5 |
| Kanban Fit | 5/5 | 4/5 |
| Waterfall Fit | 4/5 | 3/5 |
| AI Depth (avg) | 4.6/5 | 4.2/5 |
| Founded | 2017 | 2006 |
Core Features Comparison
ClickUp Features
- AI Super Agents that autonomously break down goals, choose tools, and execute multi-step work
- Multi-model Brain with GPT-5, Claude Opus, o3, and o1-mini — switch models per task
- AI Knowledge Manager indexes all workspace data for context-aware answers
- AI-powered standups, task assignment, subtask creation, and progress summaries
HubSpot Features
- Breeze AI Agents — autonomous Customer, Prospecting, Content, and Data agents that execute full workflows with configurable guardrails
- Unified Smart CRM connecting marketing, sales, service, content, and project management in one platform
- Breeze Intelligence layer with predictive lead scoring, deal forecasting, and customer health signals
- 1,600+ marketplace integrations with robust API, webhooks, and Run Agent workflow triggers
Pricing & Value Analysis
| Aspect | ClickUp | HubSpot |
|---|---|---|
| Pricing Model | per-seat | per-seat |
| Free Tier | Yes | Yes |
| Free Tier Limits | 100MB storage, unlimited tasks, unlimited members | Unlimited users, basic CRM, contact management, deal tracking, email integration, forms, live chat |
| Starting Paid Price | $7/user/month | $20/user/month |
| Pricing URL | View ClickUp Pricing | View HubSpot Pricing |
| Overall Score | 94/100 | 87/100 |
| Best For | Project Management, Large Teams, Enterprise | Product Management, Customer-Centric Teams, Product Marketing |
Best Use Cases
ClickUp Excels At
- Project planning and delivery
HubSpot Excels At
- Project planning and delivery
Integrations & Governance
| Category | ClickUp | HubSpot | Winner |
|---|---|---|---|
| Integrations | Robust | Robust | Tie |
| Governance | Enterprise | Enterprise | Tie |
| Overall Score | 94/100 | 87/100 | ClickUp |
The Bottom Line
Both ClickUp and HubSpot are capable AI PM tools. ClickUp scores higher and is stronger for project management and large teams.
Choose ClickUp if: you prioritize project management and large teams and want the higher-rated option (94/100).
Choose HubSpot if: you prioritize product management and customer-centric teams and prefer its feature mix despite a lower score.