Amplitude vs Mixpanel
Detailed comparison of capabilities, integrations, pricing, and governance
86/100
Amplitude
Amplitude — product management with Product analytics and experimentation.
Quick Verdict
Amplitude excels at product management and data-driven teams with a score of 86/100.
76/100
Mixpanel
Mixpanel — product management with Self-serve product analytics for funnels and retention.
Quick Verdict
Mixpanel excels at product management and large teams with a score of 76/100.
Capabilities & Controls
| Aspect | Amplitude | Mixpanel |
|---|---|---|
| Agile Fit | 3/5 | 3/5 |
| Kanban Fit | 2/5 | 2/5 |
| Waterfall Fit | 2/5 | 2/5 |
| AI Depth (avg) | 3.2/5 | 2.8/5 |
| Founded | 2012 | 2009 |
Core Features Comparison
Amplitude Features
- Product analytics and experimentation
- Journeys, cohorts, and causal insights
- CDP and personalization
- AI anomaly detection and insights
Mixpanel Features
- Self-serve product analytics for funnels and retention
- Cohorts, signals, and alerts
- Boards and collaboration
- AI-assisted query and insights
Pricing & Value Analysis
| Aspect | Amplitude | Mixpanel |
|---|---|---|
| Pricing Model | usage-based | usage-based |
| Free Tier | Yes | Yes |
| Free Tier Limits | Up to 50K MTUs, core analytics, unlimited seats | Up to 20M events/month, core reports, unlimited seats |
| Starting Paid Price | $49/month | $20/month |
| Pricing URL | View Amplitude Pricing | View Mixpanel Pricing |
| Overall Score | 86/100 | 76/100 |
| Best For | Product Management, Data-Driven Teams, Growth Teams | Product Management, Large Teams |
Best Use Cases
Amplitude Excels At
- Project planning and delivery
Mixpanel Excels At
- Project planning and delivery
Integrations & Governance
| Category | Amplitude | Mixpanel | Winner |
|---|---|---|---|
| Integrations | Robust | Robust | Tie |
| Governance | Enterprise | Enterprise | Tie |
| Overall Score | 86/100 | 76/100 | Amplitude |
The Bottom Line
Both Amplitude and Mixpanel are capable AI PM tools. Amplitude scores higher and is stronger for product management and data-driven teams.
Choose Amplitude if: you prioritize product management and data-driven teams and want the higher-rated option (86/100).
Choose Mixpanel if: you prioritize product management and large teams and prefer its feature mix despite a lower score.