Airtable vs Dovetail vs Wrike
Comparing Airtable, Dovetail, and Wrike for AI-powered project management in 2026: Wrike leads with a score of 87/100, followed by Airtable at 79/100 and Dovetail at 79/100. Wrike stands out for project management and large teams, while Airtable excels at project management and large teams and Dovetail offers strengths in research repository and customer intelligence.
Airtable
Quick Verdict
Airtable excels at project management and large teams with a score of 79/100.
Dovetail
Quick Verdict
Dovetail excels at research repository and customer intelligence with a score of 79/100.
Wrike
Quick Verdict
Wrike excels at project management and large teams with a score of 87/100.
Head-to-Head-to-Head Summary
| Dimension | Airtable | Dovetail | Wrike | Leader |
|---|---|---|---|---|
| Overall Score | 79/100 | 79/100 | 87/100 | Wrike |
| Best For | Project Management, Large Teams | Research Repository, Customer Intelligence | Project Management, Large Teams | — |
| Starting Price | Free tier available | Free tier available | Free tier available | — |
| AI Depth (avg) | 3.2/5 | 4.0/5 | 4.4/5 | Wrike |
| Methodology Fit (avg) | 3.2/5 | 3.4/5 | 4.4/5 | Wrike |
| Ideal Team Size | Small, Mid, Large | Mid, Large | Mid, Large | — |
Capabilities & Controls
| Aspect | Airtable | Dovetail | Wrike |
|---|---|---|---|
| Agile Fit | 3/5 | 4/5 | 4/5 |
| Kanban Fit | 4/5 | 3/5 | 4/5 |
| Waterfall Fit | 3/5 | 3/5 | 5/5 |
| AI Depth (avg) | 3.2/5 | 4.0/5 | 4.4/5 |
| Founded | 2012 | 2017 | 2006 |
Core Features Comparison
Airtable Features
- Database-first PM with AI assistants
- Generate custom apps and interfaces from natural language
- Summarization, classification, and information extraction
- Automations and role-based permissions
Dovetail Features
- AI-powered research repository automatically transcribes calls, identifies themes, extracts key quotes, and organizes customer insights into a searchable source of truth
- Virtual Expert AI acts as a customer advocate embodying all collected research data, providing instant answers during brainstorming, testing, or strategy sessions
- AI Agents autonomously send Voice of Customer summaries, flag emerging issues, and post early-warning alerts to Slack, Teams, or email
- Customer intelligence dashboards with segments visualize sentiment, competitor mentions, and feature themes filtered by revenue, plan, region, or account
Wrike Features
- AI Agents with multi-action chaining, sandbox testing, and transparent reasoning (GA Feb 2026)
- ML-powered project risk prediction via Knowledge Graph — forecasts delays before they happen
- Wrike Copilot — real-time AI teammate that answers questions about your project data
- AI content generation, task summaries, subitem creation, and NL automation rules
Pricing & Value Analysis
| Aspect | Airtable | Dovetail | Wrike |
|---|---|---|---|
| Pricing Model | per-seat | per user, tiered | per-seat |
| Free Tier | Yes | Yes | Yes |
| Free Tier Limits | Up to 1000 records per base, 1GB attachments, 100 automations/month | 1 project, 1 channel, basic AI summaries, limited AI chat | Unlimited users, limited features, 2GB storage |
| Starting Paid Price | $20/user/month | — | $10/user/month |
| Pricing URL | View Airtable Pricing | View Dovetail Pricing | View Wrike Pricing |
| Overall Score | 79/100 | 79/100 | 87/100 |
| Best For | Project Management, Large Teams | Research Repository, Customer Intelligence, Insight Democratization | Project Management, Large Teams, Enterprise |
Best Use Cases
Airtable Excels At
- Project planning and delivery
Dovetail Excels At
- Project planning and delivery
Wrike Excels At
- Project planning and delivery
Integrations & Governance
| Category | Airtable | Dovetail | Wrike | Winner |
|---|---|---|---|---|
| Integrations | Robust | Robust | Robust | Tie |
| Governance | Robust | Robust | Robust | Tie |
| Overall Score | 79/100 | 79/100 | 87/100 | Wrike |
Stack Recommendation
If your team is evaluating these three tools and considering using two together, here's our analysis based on integration compatibility and methodology overlap.
Best Combination: Dovetail + Wrike
Dovetail and Wrike make the strongest pairing of these three tools. Dovetail covers research repository and customer intelligence, while Wrike complements with project management and large teams. Together they provide broader coverage than either tool alone, spanning both product management and project management.
When to pick Airtable instead: If your team primarily needs project management and large teams, Airtable (79/100) may be the better standalone choice.
The Bottom Line
Among Airtable, Dovetail, and Wrike, Wrike scores highest at 87/100 and is the strongest for project management and large teams. Airtable (79/100) is a strong contender for project management and large teams. Dovetail (79/100) rounds out the trio with focus on research repository and customer intelligence. Your best choice depends on team size, methodology preference, and budget.
Choose Airtable if: you prioritize project management and large teams and prefer its specific approach.
Choose Dovetail if: you prioritize research repository and customer intelligence and prefer its specific approach.
Choose Wrike if: you prioritize project management and large teams and want the higher-rated option (87/100).
Related Comparisons
Explore head-to-head matchups between these tools, or dive deeper into individual tool reviews.
Frequently Asked Questions
Which is the best overall: Airtable, Dovetail, or Wrike?
Based on our scoring methodology, Wrike leads with 87/100. It scores highest due to project management and large teams. However, the best choice depends on your team's specific needs, methodology preferences, and budget.
What is the cheapest option between Airtable, Dovetail, and Wrike?
Airtable and Dovetail and Wrike offer a free tier. Both are available at no cost for small teams, making them the most budget-friendly starting point. Paid plans start at different price points depending on features needed.
Which tool is better for agile teams: Airtable, Dovetail, or Wrike?
For agile workflows, Dovetail rates highest with an agile fit score of 4/5, followed by Wrike (4/5) and Airtable (3/5). Consider sprint planning features, velocity tracking, and backlog management when making your choice.
Can Airtable and Dovetail be used together?
Airtable and Dovetail can be connected through third-party integration platforms like Zapier or Make. While there may not be a direct native integration, API access from both tools enables custom workflows and data synchronization.
What are the main differences between Airtable, Dovetail, and Wrike?
Airtable (79/100) focuses on project management and large teams. Dovetail (79/100) specializes in research repository and customer intelligence. Wrike (87/100) is strongest for project management and large teams. Each serves different team sizes and methodology preferences.